Lately, video marketing has become an effective strategy for brands to develop their businesses online. Various consumers have increased interactions since the introduction of online video marketing, and it has become a vital need to promote and showcase our video content to engage the audience in large number.
Videos have a special way of encouraging engagements, producing excellent click-through-rate, shares, likes, lead generation and also sales. Brands get surprisingly good exposure using correct strategy, this information can be seen in the video marketing stats and video marketing facts.
We’ve created a list of facts and stats to show you the power of video marketing, after reading we’re sure you’ll be motivated just like us to use video marketing strategy into your digital marketing and content marketing businesses.
#1. It’s assumed that by 2019, global consumer Internet video traffic will touch the height by 80% of all consumer Internet traffic (Source: SmallBizTrends)
#2 It’s said that Facebook generates more than 8 billion video views on average per day (Source: Social Media Today)
#3 YouTube reports that their mobile video consumption rises by 100% every year! (Source: Hubspot)
#4 55% of people watch videos online every day. (Source: Digital Information World)
#5 92% of consumers share mobile video with others (Source: RendrFx)
#6 90% of users say that product videos are helpful in the decision process (Source: Hubspot)
#7 Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)
#8 Video posts on Facebook have 135% greater organic reach than photo posts(Source: Social Media Today)
#9 After watching a video, 64% of the users are more likely to buy a product. (Source: Hubspot)
#10 The companies using video marketing enjoy 41% more traffic from search. (Source: SmallBizTrends)
#11 59% of executives agree that if both text and video content are available of the same kind, they would prefer to watch the video. (Source: Digital Information World)
#12 People spend 3 times longer time to watch a live video than the one which is already pre-recorded. (Source: Social Media Today)
#13 Video helps in e-mail marketing too, increasing 200-300% click-through rates. (Source: Hubspot)
#14 A whopping 80% users recall a video they previously saw in the past 30 days. (Source: Hubspot)
#15 67% of marketers have found video marketing successful. (Source: Digital Information World)
Now that you truly know how effective video marketing can be, here’s are some tactics to use videos in your marketing strategy:
# Using videos to share a brand’s story allows its users to experience the passion and enthusiasm of the market you serve.
# Uploading videos directly on Facebook boosts organic reach compared to YouTube.
# Live videos are now a thing! Make sure you use this feature on Facebook, Instagram, Twitter, etc to engage your social media followers.
# Including videos in e-mail marketing, making sure to use the word “Video” as the subject to communicate with your audience.
# Using old content and creating a video series to extend your brand reach.
# Also, using an editorial calendar can do wonders. It can help you to plan, organize and schedule video posts, aligned directly with your business goals.