Today, it feels like it’s been ages since the internet revolution occurred. It has penetrated our lives in such a manner that people today breathe through the zeroes and ones of the virtual world. From finding an apartment for rent to searching good old friends online, social media platforms is a major part where people spend their time when surfing the internet. The origin from where the social media marketing saw its rise, brands targeting those places where they’ll get most of the eyeballs – just like a billboard placed in a place full of people. Marketing has always been the core element when it comes to making the user aware of a product and convincing her/him to purchase it. So, how exactly does one gets benefitted from social media marketing; let’s have a look at the following benefits:
1. Amplifies Brand Presence
Traditionally speaking, the more number of billboards a company has, the more people will know about it. Similarly, a brand has a lot many advantages of social media when it comes to social media marketing. Number of social media channels a promotion is done on, the impact of it is equally proportionate – more people will know about the brand.
2. Brand Loyalty
Evidently, with time, the number of brands available to a person to choose from is increasing at a much faster pace than expected. So, how do you make a customer loyal to your brand when multiple brands are trying to convince them day in and day out to buy their products? You try and make a continuous impression, and that is only possible when you keep reminding them of your brand. So, as much as digital advertising is on the rise, you can always keep your target audience locked with the kind of native advertising you choose to go ahead with. The only thing required to gain customer loyalty is consistency which should be maintained.
3. Full Of Opportunities
With being present on social media, one of the significant advantages one gets is their access to the entire social network. If a brand is promoting their product on only one social media platform and another brand has a vast social network marketing grasp on the Internet, then the number of opportunities the latter will get is way more than the former. Now, it also depends on your post as to how much engaging it is and are you successful in convincing the user to visit your website or not. Any which way, more the posts, more the opportunities to create an impact in the consumer’s mind.
4. Higher Conversion Rates
Times have changed; people today prefer to go ahead with expanding their presence in the world of content marketing. Wondering why? Well, in current times, people have stopped relying on the outbound marketing instead they know when to show a customer their new product. They figure out how to make them aware of the product, instead of going for billboards or flyers. People search about it on the internet and then judge as to how good a brand is. So, if you want to increase your brand’s user base, make sure that when a potential customer searches your company’s name on the web, s/he gets influenced by your brand’s social presence and converts as a permanent customer.
5. Higher Brand Authority
A large presence is not the only factor but, when we talk about the usage of social media for marketing, people want to interact with your recent advertisements they’ve seen, and they want to know more about you and your brand. So, after thoughtfully making a post, make sure to engage your users in the best way you can because the role of social media weighs more than the word-of-mouth, unlike the physical world. The more prompt a brand is in replying to their customers, the higher name they gain with time.
6. Increased Inbound Traffic
So, as part of social network marketing, you’ve built your base and now have a good presence on the social media pages. This all leads to one major benefit i.e. when a Netizen is exploring your brand or looking it up on the net, he’ll find your content and in the desire of visiting and seeing the products you offer he will contribute to your inbound traffic. Since, not everyone knows the brand name (or product) you’re trying to sell, your social media marketing strategy should include this one thing in mind. The easiest way to encash the benefits of social media marketing is that promote the product’s content on as many pages to increase inbound traffic.
7. Decreased Marketing Costs
Yes, there’s a specific cost which comes with digital marketing and social media marketing services, but apparently, they’re way cheaper than the conventional methods of marketing a product. There’s no timeline, first of all, once you float any kind of content across the social media platforms, it will be there always. Secondly, you don’t need a workforce to manage your social handles; you can just prefer to spend a minimum of 1 hour daily and apply boosts on your page posts also with a specific kind of target audience you want as followers. Social media handles like Facebook and Twitter provide n number of options to boost the way you want to and focus people on the basis of their interests and other aspects.
8. Better Search Engine Rankings
Search Engine Optimization (SEO) hasn’t gone redundant yet and still helps in ranking a website. Again, one of the advantages of social media comes from the widespread virtual presence of a brand. With Google and other search engines coming up with better algorithms to rank a website by their social media presence, basically the importance of social media has grown significantly over the years.
9. Richer Customer Experiences
After you’ve gained a status of a high brand (point 5), you also need to make them feel as if you’re not a brand trying to market your product but genuinely want to help them out. With the increasing span of your virtual reach, people will start complaining about your products or appreciate, that’s the time to showcase the fantastic customer service level you wish to maintain with your customers and let them know how much you care about them. Something which isn’t possible in the realms of the physical world and easily achievable through social media.
Lastly, revenues matter in the end. That can only happen when you serve the Internet user what they want to see, read and engage them in. One of the advantages of social media marketing you get is the insights, where you get to understand your audience, what they like and what they don’t, helps you curate and create content accordingly. Finally helping you to establish a social network which gives importance to its followers.